All of the museum’s curators’ tweet on the official Ota Memorial Museum of Art Twitter account adding their own flair to images of works featured in current exhibitions or pieces depicting seasonal themes. The hashtag ＃おうちで浮世絵 (#ukiyoeathome) was started to introduce Twitter followers to prints from the museum’s exhibition Kaburaki Kiokata and Hirezaki Eiho -- Illustrations Bringing Color to Modern Literature, after it was cancelled mid-exhibition when the museum temporarily closed to help stop the spread of the coronavirus. In addition to images of specific pieces, the museum also introduces display panels from the beginning of each section of the exhibit, allowing readers to follow the exhibition’s overall story and enjoy the meaning behind the pieces.
People in Japan have spent more time at home since March 1 2020, when elementary and junior high schools closed, prompting the museum to expand their content so that people can enjoy ukiyo-e at home. The museum posts images of talisman-like pieces such as half-human, half-fish mermaids like the Amabie, which became popular as a creature for warding off epidemics. Ota Memorial Museum of Art curator Kenji Hinohara says, “This is a times when it’s difficult to get out of the house and easy to starting feeling down, so we choose pieces to post that are fun to look at or soothing to the soul.”