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HAGIWARA PROJECTS Ms. Yukari Hagiwara

An interview with an up-and-coming gallerist on art and markets

No.003

This series of articles featuring the voices of various art galleries introduces the unique characteristics of each gallery, including how they meet artists, what they look for in their works, and trends in the art market.

The gallerists featured in this series are directors of galleries established over the past few years in Tokyo that are members of the Contemporary Art Dealers Association of Nippon (CADAN). In this installment, we take a look at HAGIWARA PROJECTS, which opened in 2021 not far from the Museum of Contemporary Art Tokyo. In a distinctive space with bare wood walls, this gallery has hosted solo exhibitions of Japanese and international artists of video, painting, and photography. Among the artists that have been featured are Maiko Jinushi, Miho Dohi, Yuta Hayakawa, Shunsuke Imai, Tamotsu Kido, Nobuhiko Nukata, and Zak Prekop. We hear about the gallery’s director Yukari Hagiwara’s proposals for effective ways to market young artists.


Japanese original text: Takashi Shinkawa

Photo: Shu Nakagawa


A good place for art lovers to stop by

Kiyosumi Shirakawa, where the Museum of Contemporary Art Tokyo is located, is also home to a number of art galleries. Among them, HAGIWARA PROJECTS is one place you should definitely visit.
It opened in its present location in March 2021, but before that it was originally based in Hatsudai, Shibuya-ku, close to the Tokyo Opera City Art Gallery and the NTT InterCommunication Center [ICC]. Both of these locations seem like perfect destinations for art lovers to drop by, but what is the actual situation? HAGIWARA PROJECTS’ director Yukari Hagiwara explains.

Hagiwara  Compared to when we were in Hatsudai, our visitor base has expanded. There are several other popular art galleries nearby, and many visitors to the Museum of Contemporary Art Tokyo also visit our gallery. I have been seeing a lot more younger people in art museums than before. I sense that both young collectors and aspiring collectors are eager to visit art museums.

HAGIWARA PROJECTS opened in 2021 in Kiyosumi Shirakawa, after relocating from Hatsudai.

This art gallery deals mainly with works by young and mid-career artists, including paintings, photographs, and videos. The gallery exhibits the work of Japanese artists and also introduces works by foreign artists. Five or six exhibitions are held at the gallery annually, mainly solo shows.

Hagiwara One of the important roles of this art gallery is to exhibit and show new works by artists.

The “Ryuichiro Otake Exhibition,” held from May 21 to June 18, 2021

What criteria does she use and how does she select artists?

Hagiwara  Most are self-introduction by individual artists. I also visit graduation exhibitions at art universities and contact artists who have exhibited their works at overseas exhibitions and art fairs. The criteria for selection include not only the work itself, but also my consideration as to whether I can share the same attitude and sensibility as the artist toward the work.

Are artists (who want to exhibit) able to bring their portfolios? This must be a concern for the candidate artists. Ms. Hagiwara answered categorically.

Hagiwara  I would recommend artists to exhibit their works in any way they can and asking people to come and see the work, rather than bringing in a portfolio. It is easier to convey what the artist wants to do if the actual work is on display for people to view it.

“untitled” (2020) by Shunsuke Imai, acrylic on canvas 62.5 x 50 cm
“untitled”(2020) by Shunsuke Imai, acrylic on canvas 90 x 72 cm

Becoming independent to introduce artists of her own generation

Before launching HAGIWARA PROJECTS on her own, Ms. Hagiwara was working for an art gallery in Tokyo. However, she gradually became aware of the need to become independent. A major trigger for her was the Great East Japan Earthquake in 2011.

Hagiwara  At the time of the earthquake, I was at my place of work in Tokyo, and while the city was shaking violently, the thought crossed my mind that I might regret it if I died without doing what I wanted to do. At the art gallery where I used to work, 90% of the artists we handled were from overseas. At that point, I began to think about going independent and I also felt a growing desire to work with Japanese artists of my own generation.

Then, just two years later, in 2013, she achieved independence. More recently, in 2021, her gallery relocated, as was mentioned at the beginning of this article.
The current gallery space is also distinctive in that it is unpainted, with the bare wood grain walls. This creates a cool space.

Hagiwara  Since this was a new start, I thought I would try something a little different. The floor of the current space is concrete, and I decided to give it a garage-like atmosphere, so I made the walls wood. It makes a very strong impression as a backdrop for artworks, doesn’t it? I chose this wall surface in the hope that artists would create works that would be as strong as the grain of the wood. I am satisfied with what I did, but it has been surprisingly difficult to maintain. Some of the artists have also struggled with these wooden walls. So, I am planning to whiten the walls in the near future.

So, if you want to see a wood grain gallery space, come along to HAGIWARA PROJECTS now.

The interior walls of the art gallery are entirely wood-grained.
“I don’t give advice on how to make products sell,” says Ms. Hagiwara. “I think together with artists about what they want to create and how to best communicate their new expression.”

HAGIWARA PROJECTS
1-13-6-1F Tokiwa, Koto-ku, Tokyo
Hours: Wednesday – Saturday 12 p.m.-7 p.m.
and by appointment
https://www.hagiwaraprojects.com/

CADAN Yurakucho
Location: 1-10-1 Yurakucho, Chiyoda-ku, Tokyo
Tel.: 070-6464-1438
Hours: Tuesday-Friday, 11 a.m.-7 p.m./ Saturday, Sunday, national holidays, 11 a.m.-5 p.m.
Closed: Mondays and days following national holidays
https://cadan.org/cadan-yurakucho/